Inter Miami Digital Marketing Audit
This project involved a critical review and evaluation of Inter Miami's digital marketing strategies. It used the SOSTAC framework and SEMrush data to analyse their online presence, compare their performance, and propose strategic recommendations.
Year
2023
Focus
Inter Miami
Area
Theory of Digital Marketing
/ Concept
The core concept was to assess the effectiveness of Inter Miami's digital marketing strategy and identify key areas for enhancement. This included analysing their current approach, understanding their target audience, and proposing a more effective digital roadmap. Competitor benchmarking was conducted using SEMrush to compare Inter Miami's performance, and a target persona and club OVP were created to inform the analysis.
/ Design
I designed a comprehensive evaluation using the SOSTAC framework, encompassing situational analysis, objective setting, strategy development, tactical planning (including a media schedule and editorial calendar), and action planning with KPIs.
/ Result
The project demonstrated my ability to conduct a thorough digital marketing evaluation, analyse online performance using SEMrush, develop strategic recommendations, and create key marketing tools, including a target persona, club OVP, media schedule, and editorial calendar, to enhance Inter Miami's digital presence.
Inter Miami Digital Marketing Audit
This project involved a critical review and evaluation of Inter Miami's digital marketing strategies. It used the SOSTAC framework and SEMrush data to analyse their online presence, compare their performance, and propose strategic recommendations.
Year
2023
Focus
Inter Miami
Area
Theory of Digital Marketing
/ Concept
The core concept was to assess the effectiveness of Inter Miami's digital marketing strategy and identify key areas for enhancement. This included analysing their current approach, understanding their target audience, and proposing a more effective digital roadmap. Competitor benchmarking was conducted using SEMrush to compare Inter Miami's performance, and a target persona and club OVP were created to inform the analysis.
/ Design
I designed a comprehensive evaluation using the SOSTAC framework, encompassing situational analysis, objective setting, strategy development, tactical planning (including a media schedule and editorial calendar), and action planning with KPIs.
/ Result
The project demonstrated my ability to conduct a thorough digital marketing evaluation, analyse online performance using SEMrush, develop strategic recommendations, and create key marketing tools, including a target persona, club OVP, media schedule, and editorial calendar, to enhance Inter Miami's digital presence.
Inter Miami Digital Marketing Audit
This project involved a critical review and evaluation of Inter Miami's digital marketing strategies. It used the SOSTAC framework and SEMrush data to analyse their online presence, compare their performance, and propose strategic recommendations.
Year
2023
Focus
Inter Miami
Area
Theory of Digital Marketing
/ Concept
The core concept was to assess the effectiveness of Inter Miami's digital marketing strategy and identify key areas for enhancement. This included analysing their current approach, understanding their target audience, and proposing a more effective digital roadmap. Competitor benchmarking was conducted using SEMrush to compare Inter Miami's performance, and a target persona and club OVP were created to inform the analysis.
/ Design
I designed a comprehensive evaluation using the SOSTAC framework, encompassing situational analysis, objective setting, strategy development, tactical planning (including a media schedule and editorial calendar), and action planning with KPIs.
/ Result
The project demonstrated my ability to conduct a thorough digital marketing evaluation, analyse online performance using SEMrush, develop strategic recommendations, and create key marketing tools, including a target persona, club OVP, media schedule, and editorial calendar, to enhance Inter Miami's digital presence.