E-Portfolio for Viveloce
This project involved the creation of a comprehensive marketing plan for a self-created brand. I chose to develop a sportswear manufacturer (Viveloce), designing my own product, creating advertisements, and incorporating an AI-designed element, to showcase my ability to apply diverse marketing strategies and digital artefacts within an e-portfolio.
Year
2024
Focus
Viveloce
Area
Practice of Digital Marketing
/ Concept
The core concept was to demonstrate my marketing skills by developing a viable brand identity. I chose to create a sportswear manufacturer, defining the brand, identifying the target audience, and creating a strategic marketing approach to establish a strong brand presence. This included designing my own product and advertisements.
/ Design
I designed a comprehensive marketing plan encompassing various digital elements. This included social media content, email marketing campaigns, and SEO strategies, along with the design of my own product and advertisements. One element within the design was created using AI, showcasing my ability to integrate emerging technologies.
/ Result
The project resulted in a detailed e-portfolio, effectively demonstrating my ability to create and plan a complete marketing strategy for a self-created brand, including product design, advertisement creation, and AI integration. It highlighted my capacity to apply marketing principles in a practical and integrated manner.
E-Portfolio for Viveloce
This project involved the creation of a comprehensive marketing plan for a self-created brand. I chose to develop a sportswear manufacturer (Viveloce), designing my own product, creating advertisements, and incorporating an AI-designed element, to showcase my ability to apply diverse marketing strategies and digital artefacts within an e-portfolio.
Year
2024
Focus
Viveloce
Area
Practice of Digital Marketing
/ Concept
The core concept was to demonstrate my marketing skills by developing a viable brand identity. I chose to create a sportswear manufacturer, defining the brand, identifying the target audience, and creating a strategic marketing approach to establish a strong brand presence. This included designing my own product and advertisements.
/ Design
I designed a comprehensive marketing plan encompassing various digital elements. This included social media content, email marketing campaigns, and SEO strategies, along with the design of my own product and advertisements. One element within the design was created using AI, showcasing my ability to integrate emerging technologies.
/ Result
The project resulted in a detailed e-portfolio, effectively demonstrating my ability to create and plan a complete marketing strategy for a self-created brand, including product design, advertisement creation, and AI integration. It highlighted my capacity to apply marketing principles in a practical and integrated manner.
E-Portfolio for Viveloce
This project involved the creation of a comprehensive marketing plan for a self-created brand. I chose to develop a sportswear manufacturer (Viveloce), designing my own product, creating advertisements, and incorporating an AI-designed element, to showcase my ability to apply diverse marketing strategies and digital artefacts within an e-portfolio.
Year
2024
Focus
Viveloce
Area
Practice of Digital Marketing
/ Concept
The core concept was to demonstrate my marketing skills by developing a viable brand identity. I chose to create a sportswear manufacturer, defining the brand, identifying the target audience, and creating a strategic marketing approach to establish a strong brand presence. This included designing my own product and advertisements.
/ Design
I designed a comprehensive marketing plan encompassing various digital elements. This included social media content, email marketing campaigns, and SEO strategies, along with the design of my own product and advertisements. One element within the design was created using AI, showcasing my ability to integrate emerging technologies.
/ Result
The project resulted in a detailed e-portfolio, effectively demonstrating my ability to create and plan a complete marketing strategy for a self-created brand, including product design, advertisement creation, and AI integration. It highlighted my capacity to apply marketing principles in a practical and integrated manner.