AC Milan Gen Z Outreach
This project analysed AC Milan's marketing strategies for engaging Gen-Z, examining the impact of sponsorships and digital initiatives. It concluded with a recommendation to explore potential market opportunities, including Australia.
Year
2022
Focus
AC Milan
Area
Principles of Marketing
/ Concept
The core concept was to investigate AC Milan's strategies for reaching a Gen-Z audience and to identify potential avenues for growth. This involved analysing their current marketing approaches, understanding Gen-Z consumer behaviour, and suggesting areas for future development.
/ Design
I designed a report that analysed AC Milan's sponsorships, such as the Off-White collaboration, and their digital initiatives, including the RE:Jersey campaign, assessing their effectiveness in engaging the target demographic. The report included a recommendation to explore the Australian market.
/ Result
The project delivered an analysis of AC Milan's Gen-Z marketing approaches and provided insights into potential growth opportunities. This included a recommendation for further exploration of the Australian market.
AC Milan Gen Z Outreach
This project analysed AC Milan's marketing strategies for engaging Gen-Z, examining the impact of sponsorships and digital initiatives. It concluded with a recommendation to explore potential market opportunities, including Australia.
Year
2022
Focus
AC Milan
Area
Principles of Marketing
/ Concept
The core concept was to investigate AC Milan's strategies for reaching a Gen-Z audience and to identify potential avenues for growth. This involved analysing their current marketing approaches, understanding Gen-Z consumer behaviour, and suggesting areas for future development.
/ Design
I designed a report that analysed AC Milan's sponsorships, such as the Off-White collaboration, and their digital initiatives, including the RE:Jersey campaign, assessing their effectiveness in engaging the target demographic. The report included a recommendation to explore the Australian market.
/ Result
The project delivered an analysis of AC Milan's Gen-Z marketing approaches and provided insights into potential growth opportunities. This included a recommendation for further exploration of the Australian market.
AC Milan Gen Z Outreach
This project analysed AC Milan's marketing strategies for engaging Gen-Z, examining the impact of sponsorships and digital initiatives. It concluded with a recommendation to explore potential market opportunities, including Australia.
Year
2022
Focus
AC Milan
Area
Principles of Marketing