BA Better World Partnership Proposal
As part of a British Airways workshop during my Bright Network IEUK internship, I developed a partnership proposal for their "BA Better World" campaign, focusing on a three-year charitable collaboration with the Wilderness Foundation.
Year
2024
Focus
British Airways
Area
Strategic Partnership
/ Concept
The strategic concept was to create a mutually beneficial partnership, enhancing British Airways' brand image and customer engagement while providing the Wilderness Foundation with increased funding and visibility for their conservation and social impact programs.
/ Value
I designed a three-year partnership proposal, outlining joint marketing campaigns, storytelling strategies, and collaborative events, detailing funding allocation, resource utilisation, and measurable impact through clear roadmaps and deliverable frameworks.
/ Result
The proposal illustrated a strategic partnership that would enhance British Airways' brand reputation and customer loyalty, while significantly increasing the Wilderness Foundation’s funding and reach, resulting in positive environmental and social outcomes.
BA Better World Partnership Proposal
As part of a British Airways workshop during my Bright Network IEUK internship, I developed a partnership proposal for their "BA Better World" campaign, focusing on a three-year charitable collaboration with the Wilderness Foundation.
Year
2024
Focus
British Airways
Area
Strategic Partnership
/ Concept
The strategic concept was to create a mutually beneficial partnership, enhancing British Airways' brand image and customer engagement while providing the Wilderness Foundation with increased funding and visibility for their conservation and social impact programs.
/ Value
I designed a three-year partnership proposal, outlining joint marketing campaigns, storytelling strategies, and collaborative events, detailing funding allocation, resource utilisation, and measurable impact through clear roadmaps and deliverable frameworks.
/ Result
The proposal illustrated a strategic partnership that would enhance British Airways' brand reputation and customer loyalty, while significantly increasing the Wilderness Foundation’s funding and reach, resulting in positive environmental and social outcomes.
BA Better World Partnership Proposal
As part of a British Airways workshop during my Bright Network IEUK internship, I developed a partnership proposal for their "BA Better World" campaign, focusing on a three-year charitable collaboration with the Wilderness Foundation.
Year
2024
Focus
British Airways
Area
Strategic Partnership
/ Concept
The strategic concept was to create a mutually beneficial partnership, enhancing British Airways' brand image and customer engagement while providing the Wilderness Foundation with increased funding and visibility for their conservation and social impact programs.
/ Value
I designed a three-year partnership proposal, outlining joint marketing campaigns, storytelling strategies, and collaborative events, detailing funding allocation, resource utilisation, and measurable impact through clear roadmaps and deliverable frameworks.
/ Result
The proposal illustrated a strategic partnership that would enhance British Airways' brand reputation and customer loyalty, while significantly increasing the Wilderness Foundation’s funding and reach, resulting in positive environmental and social outcomes.