Oxford United x Corteiz
Within a group project, I developed social media proposals to attract student first-time fans to Oxford United’s new stadium opening, focusing on a Corteiz collaboration.
Year
2025
Focus
Oxford United
Area
Football Brand Management
/ Strategy
The strategy was to attract first-time student fans to the new stadium by leveraging the current rise of UK streetwear and football culture, through a collaboration with Corteiz.
/ Design
I created the Instagram kit reveal, focusing on brand assets, and designed a TikTok campaign with relevant CTAs, sounds, music, and Corteiz’s unique caption style.
/ Result
The social media proposals demonstrated my ability to create targeted content strategies that resonate with students, utilising brand equity and platform-specific techniques to drive first-time fan attendance.
Oxford United x Corteiz
Within a group project, I developed social media proposals to attract student first-time fans to Oxford United’s new stadium opening, focusing on a Corteiz collaboration.
Year
2025
Focus
Oxford United
Area
Football Brand Management
/ Strategy
The strategy was to attract first-time student fans to the new stadium by leveraging the current rise of UK streetwear and football culture, through a collaboration with Corteiz.
/ Design
I created the Instagram kit reveal, focusing on brand assets, and designed a TikTok campaign with relevant CTAs, sounds, music, and Corteiz’s unique caption style.
/ Result
The social media proposals demonstrated my ability to create targeted content strategies that resonate with students, utilising brand equity and platform-specific techniques to drive first-time fan attendance.
Oxford United x Corteiz
Within a group project, I developed social media proposals to attract student first-time fans to Oxford United’s new stadium opening, focusing on a Corteiz collaboration.
Year
2025
Focus
Oxford United
Area
Football Brand Management
/ Strategy
The strategy was to attract first-time student fans to the new stadium by leveraging the current rise of UK streetwear and football culture, through a collaboration with Corteiz.
/ Design
I created the Instagram kit reveal, focusing on brand assets, and designed a TikTok campaign with relevant CTAs, sounds, music, and Corteiz’s unique caption style.
/ Result
The social media proposals demonstrated my ability to create targeted content strategies that resonate with students, utilising brand equity and platform-specific techniques to drive first-time fan attendance.